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About Me
Hi, I'm Serena, founder of Royal Marketing Services and creator of the Royal Probate CE Accelerator™.
I've been in business for more than 19 years, starting, building, selling, and running companies in everything from media and software development to real estate. The biggest lesson I learned across all of them? Content is king. Whoever creates and delivers the content controls the authority, the trust, and the referrals.
That's exactly what I help probate attorneys do. By stepping into the role of CE instructor, you stop looking like "just another attorney" and instead become the authority everyone turns to first.
Why Probate Attorneys?
Most attorneys rely on word of mouth or generic ads. The problem is:
Limited Referral Growth
They don't know how to build strong referral partners that multiply every month.
Generic Positioning
They all look and sound the same in a crowded marketplace.
I chose probate because it's an area where trust, authority, and referral networks are everything. With CE, you can stop chasing clients and instead have clients and partners chasing you.

The Authority Advantage: When you become the CE instructor, you transform from service provider to trusted educator and industry leader.
What Clients Say
Persistent
If a client described me in one word, it would be: Persistent. I don't quit until the system is working, and you're positioned as the rockstar of your local market.
Results-Driven
Every strategy is tested and refined until it delivers measurable outcomes for your practice.
Market Leadership
Transform your positioning from competitor to the go-to authority in your local probate market.
Systematic Growth
Build predictable systems that generate consistent referrals and new client opportunities.
My Philosophy
Authority sells better than ads.
Traditional advertising fights for attention. Authority commands it naturally through expertise and trust.
Education builds instant trust.
When you're seen as the educator, you don't have to convince people — they already trust you before the conversation even begins.
Systems create predictable success.
Consistency, systems, and discipline win every time. Random efforts produce random results.
These principles have guided every successful business transformation I've led over the past two decades.
How I Work
My Core Beliefs
1
Pattern Recognition
Teaching patterns and systems so growth becomes predictable rather than hoping for lucky breaks.
2
Disciplined Execution
Discipline and persistence (borrowed from pickleball and Muay Thai training) applied to business growth.
3
Balanced Success
Building businesses that create both revenue and freedom for my clients, not just one or the other.

The Royal Difference: I don't just give you tactics. I teach you the underlying patterns so you can adapt and scale your success.
A Little Personal
Outside of business, I'm a mix of adventure, culture, and relaxation when I travel. I'm also a huge pickleball fan, a proud Mom of a Muay Thai fighter learning business, and I never start my day without a strong cup of coffee (with macadamia milk) — usually with my dog by my side.
Pickleball Enthusiast
The strategy and persistence required in pickleball directly translates to business success.
Coffee Ritual
Every successful day starts with quality coffee and quiet reflection with my four-legged business partner.
Cultural Explorer
Travel provides fresh perspectives that fuel innovative approaches to business challenges.
Proud Parent
Watching my son excel in Muay Thai while learning business principles keeps me grounded and motivated.
Ready to Lead?
👉 If you're ready to stop blending in and start leading your market as the trusted authority, let's talk.
Book a Strategy Call
Discover how the Royal Probate CE Accelerator™ can transform your practice into the market authority.
Start Your Transformation
Join the attorneys who've stopped chasing clients and started attracting them through authority positioning.
Transform from attorney to authority. The market is waiting for your leadership.
We only have a few spots available.